woman in a flowery dress

Hello, I’m Sofia.

I grew up in São Paulo, Brazil, surrounded by music, cinema, dance, and visual arts. Creativity has always been my way of making sense of the world.

I studied Visual Arts in Brazil and later moved to London for a Master’s in Arts Administration. That path led me into the corporate side of the art world, working in logistics. I enjoyed the structure and problem solving, but I missed creating.

That’s why I retrained as a designer. Today, I get to combine everything I care about - art, psychology, problem solving, and human behaviour - into experiences that are both beautiful and functional.

For me, design is about solving problems with creativity and empathy, and creating work that makes people’s lives just a little easier and more inspiring.

I’d love to hear from you!

woman in a flowery dress

Hello, I’m Sofia.

I grew up in São Paulo, Brazil, surrounded by music, cinema, dance, and visual arts. Creativity has always been my way of making sense of the world.

I studied Visual Arts in Brazil and later moved to London for a Master’s in Arts Administration. That path led me into the corporate side of the art world, working in logistics. I enjoyed the structure and problem solving, but I missed creating.

That’s why I retrained as a designer. Today, I get to combine everything I care about - art, psychology, problem solving, and human behaviour - into experiences that are both beautiful and functional.

For me, design is about solving problems with creativity and empathy, and creating work that makes people’s lives just a little easier and more inspiring.

I’d love to hear from you!

woman in a flowery dress

Hello, I’m Sofia.

I grew up in São Paulo, Brazil, surrounded by music, cinema, dance, and visual arts. Creativity has always been my way of making sense of the world.

I studied Visual Arts in Brazil and later moved to London for a Master’s in Arts Administration. That path led me into the corporate side of the art world, working in logistics. I enjoyed the structure and problem solving, but I missed creating.

That’s why I retrained as a designer. Today, I get to combine everything I care about - art, psychology, problem solving, and human behaviour - into experiences that are both beautiful and functional.

For me, design is about solving problems with creativity and empathy, and creating work that makes people’s lives just a little easier and more inspiring.

I’d love to hear from you!