I’m Sofia Pucci

Product designer specialising in end-to-end UX/UI for AI-driven products, from interaction design and prototyping to scalable design systems, with a focus on accessible, data-informed design.

Featured work

Explore the Collections — redesigned V&A collections landing page

Case study No. 01

Explore the Collections

Rebuilding the V&A’s online collections experience
Order an Object — booking service for viewing stored V&A objects

Case study No. 02

Order an Object

Designing a new service for viewing stored collections
What’s On — redesigned V&A events hub

Case study No. 03

What’s On

Redesigning the V&A’s events hub around visitor priorities
Exhibition Page — lifecycle-adaptive exhibition template

Case study No. 04

Exhibition Page

Redefining exhibition pages to drive engagement