I’m Sofia Pucci

Product Designer specialising in AI-powered and customer-facing digital products. Experienced in end-to-end product design, user research, and rapid validation, transforming ambiguous problems into intuitive, accessible solutions.

Featured work

Reading Diagnostic Assessment, an AI reading tutor for PTE learners

Pearson Accelerator

Reading Diagnostic Assessment

An AI reading tutor that coaches PTE learners to test-ready
Order an Object, booking service for viewing stored V&A objects

V&A Museum

Order an Object

Designing a new service for viewing stored collections
Explore the Collections, redesigned V&A collections landing page

V&A Museum

Explore the Collections

Rebuilding the V&A’s online collections experience
What’s On, redesigned V&A events hub

V&A Museum

What’s On

Redesigning the V&A’s events hub around visitor priorities
Exhibition Page, lifecycle-adaptive exhibition template

V&A Museum

Exhibition Page

Redefining exhibition pages to drive engagement
Teacher Assistant, an AI generator for PTE teachers

Pearson Accelerator

Teacher Assistant

An AI generator that helps PTE teachers create practice in minutes