Portrait of Sofia Pucci

A little bit about me

I’m a product designer with 4+ years of experience shipping end-to-end digital products, from consumer platforms to AI-powered tools. I turn ambiguous problems into intuitive, accessible experiences that work for both people and the business.

I own the full arc of a product: framing the real problem, running research and rapid validation, prototyping, and refining through to a shipped, measured result. I ground decisions in evidence rather than opinion, align cross-functional teams around a clear direction, and care as much about clarity and accessibility as I do about craft.

I came to design from the visual arts, and that blend of creative and analytical thinking still shapes how I work. I’m open to product design roles where I can own meaningful problems end to end and help build products people trust.

Education

MA Arts AdministrationDistinctionGoldsmiths, University of London
2020–2021
BA Visual ArtsFundação Armando Alvares Penteado, Brazil
2015–2018

Certifications

AI for DesignersIxDF · 2025
Accessibility: How to Design for AllIxDF · 2025
UI/UX Design SpecialisationCalArts · 2023
UX Design CertificateGoogle · 2023

Let’s work together.

Open to product design roles. Let’s chat.